Optimizing websites for better conversions is key to conversion. An organization is not measured by how much money it is already making, but, is measured by how much revenue the company will make during the current year. When it comes to internet or online marketing, conversion optimization is a plan to increase the traffic of visitors to a website and transform them into valued customers. It is also commonly referred to as conversion rate optimization (CRO). Thus an increased conversion means earning more bucks.
But how do you achieve something like this. Well, at Rolson we use an amalgamation of these services that form the foundation of conversion optimization.