With the approach of 2019, digital marketing services involving SEO, social media, content marketing, PPC, etc., is witnessing a dramatic transference. There is a sudden upsurge of new digital marketing trends and strategies that are surfacing in the current Internet-connected era. Businesses must now include them in their strategies to succeed in their efforts.
If you are implementing the next big marketing launch, you need to develop innovative capabilities for marketing operations.
You need to focus on digital investments and partnering with our online digital company. We employ the best software and tools to make your marketing advances more efficient and favorable for your industry.
Here are some of the current digital marketing trends of 2019:
1. Implying Artificial Intelligence To Ensnare Profiling Buyers
Artificial intelligence will definitely pull its weight in the marketing world this 2019. We employ it to drive customer segmentation, push notifications, track the click on your links, etc., in a never-ending combination for new options and opportunities. Artificial intelligence helps to identify trends, acquire personal data, and assist to know your online competitors. To prep for 2019 and the following years, we involve AI-powered shopping features of high-quality images, for your products, which are labeled with suitable alt-text. This will have online robots working with AI to gain you more popularity.
2. Multichannel Marketing
Our multichannel marketing strategy employs marketing touch-points to assist your customers with their buying. For example, we press into service the social media channel to draw visitors to your website and also personalised email interaction to encourage leads.
Omnichannel or multichannel marketing is a universal approach! An omnichannel strategy can create marketing touch-points on every available channel for you. According to a survey, consumers also engage with brands by leaving comments or likes on various platforms.
Multichannel marketing involves:
- Brief videos on Facebook and Instagram
- Smartphone apps
- Live Chat
- Direct mail (it’s also making a comeback)
Omnichannel is a necessary strategy to gain a positive customer experience for increasing and retaining your customers.
3. Voice Search
Voice search is getting immensely popular! It can be used to order products online and other searches through verbal commands.
The reasons why people prefer voice search are:
- Voice search is easier for people who are on the move as it is easier to speak rather than type on the phone while walking.
- With voice search, people can speak faster than they can type.
Constant engaging in social media does not bring you closer to your customers. Chatbots installed on your website, by our technical team, aid in the smooth interaction with website visitors and in building a rapport. With an improvement in artificial intelligence, chatbots have the ability to hold a conversation and answer the most-asked queries just like a customer support representative. It is just like interacting with visitors, having a voice and being heard, almost immediately.
5. Programmatic Advertising
Advertising using artificial intelligence for targeting algorithms is one of the most popularised digital marketing trends with a capacity to evolve further in the following years. Even small advertisers rely on a combination of data, automation and technical expertise for maximum ROI.
We help your brand to amass market appeal with programmatic ads taking over digital display advertising. It’s a trend to keep tabs on.
Some of the marketing personalization numerous benefits:
- Improved brand loyalty
- Enhanced customer experience
- Brand consistency
- Selling opportunities on channels
- Better ROI
With marketing personalization, the visitors are segmented into parameters through their online search history. Emails are sent based on their data profile and:
- Product recommendations
- Social media messages
- Triggered emails
- Advanced email personalization
- Automated consumer segmentation
- Personalized online advertising
- Web content personalization
7. AMP (Accelerated Mobile Pages) and PWA (Progressive Web Apps)
A good amount of traffic can be directed to your site with a well-maintained search engine drive. As the website’s load time increases, the bounce rate also increases promoting a lower Google ranking. AMP pages load much quicker producing a lower bounce rate for your page.
On the other hand, PWA offers the benefits for a mobile site without incurring in their downfalls.
The advantages of PWA on your website include:
- A quicker loading time
- Improved website experience
- No need for user download
- Customers can create a shortcut on their smartphone
8. Email & Marketing Automation
Emails are sent to subscribers based on their interests. The personalized message makes email more effective, improves your communications and creates a nurturing bond between you and the customers. This is one of the digital marketing trends that will continue to grow in 2019 due to its many benefits such as:
- Eliminating time wastage
- Minimizing the occurrence of errors
- Heightens collaboration
Video marketing is one of the promising digital marketing trends in 2019 which is easily broadcasted on smartphones. For platforms like YouTube, Netflix, Facebook Live, etc., video ads are a big online craze that will continue to grow.
10. Next-Generation SEO
Google’s algorithms respond to the user’s context, such as their location, search history, etc. With the latest update, Google prioritizes fast-loading websites to rank them in search results.
To optimize for search in 2019, we offer SEO services for:
- Creating pages with the visitors in mind
- Creating an enhanced user experience
- Assimilating different types of media on a different page
- Implementing a backlinking strategy
- Optimizing pages for quick speed
- Use schema markup
- Use a sitemap
- Focusing on video
- Creating informative content
For any business that wishes to generate a large portion of revenue through search engine results pages (SERPs), it is essential not to neglect the above-mentioned tactics in 2019.
If you are ready to take your online marketing to the next level, our team at Rolson Infotech styles innovative strategies to chaperone your business to a new height in 2019 and beyond.