The drastic change in the way brands and customers interact has evolved over the years. In this digital era, the change in communication has made people opt for ways that are simpler, accessible and faster. And on the other side brands are opting for ways that will raise customer engagement.
According to stats, chatbot marketing will be exceeding as much as 1.34billion of value globally by 2024. With varied and improved technology, businesses are more likely to be reliable on chatbots as they allow your visitors to ask their queries instantly. Chatbots provide seamless and far-reaching engagement experience on every platform. As bots provide simple and repetitive job continuously and effectively, it makes work-load simpler and makes you to focus on more complex queries or task that bots cannot deal with. Bots are capable of handling tons of queries at the same time which a human representative won’t be able to handle at the same time.
Chatbots are a good blend of technology and Artificial Intelligence that send programmed message to users and has made marketing easier for brands, however not every brand understand the potential of chatbot marketing for their business. This blog will shed light on the potential of chatbot marketing for every brand.
Chatbots Has Improved Customer Engagement
Chatbot marketing allows customers to have a real-time conversation which allows them to have an interactive experience and a better understanding of your brand.
Chatbots Allows Direct Feedback From Users
Tradition feedbacks used to be from surveys and emails. Chatbots allows brands to engage with customers on a highly-personal and interest-based conversations with customers that allows very constructive feedback collection.
Chatbot Allows Personalized Customer Experience
Brands are constantly appealing for interaction with their users that trigger responses based on their interests. With chatbot marketing, brands can filter based on their interest with quick question and provide relevant solutions within some time to the users.
Chatbot Marketing Builds Brand Awareness
Building brand awareness through campaigns, video ads, billboards has been the traditional form of marketing. Chatbots have taken over the conventional form of marketing by introducing everything in the conversation.
There is no doubt that chatbot marketing is the future of marketing as the basic rules and boundaries are honoured, brands are more likely going to opt bots as the primary concern to deal with customer queries as they fill the need of dealing with tons of queries. It builds an honest-to-goodness relationship with your customers and it can be said that chatbot marketing is cuter than a kitten!