With the rise of social media, search engine optimization and mobile marketing, it can be easier to say that email marketing is almost on the verge to die in the marketing persona. But on the contrary side, email marketing can be underrated in this era but it is the most profitable medium of marketing even today.
David Newman stated, “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” has some meaning to it which businesses and marketers doesn’t understand.
What Exactly is Email Marketing?
It is a direct marketing channel used as a medium of communication for brands to promote their products or services to existing and new customers. It other words, emails act as a solid medium for brands to engage or develop relationships with their customers.
This blog uncovers the power email marketing holds in the marketing world for small or big entities –
1. Email Marketing Has Wider Reach
Even if social media reach is wider and influences on a large scale, but the number of email users is much higher than any other social media platform. Email is the first thing you’re asked for when signing in anywhere digitally. It can be said that email marketing acts as a lifeline of the internet.
2. Email Marketing Is Measurable
One of the major benefit of email marketing is that it allows you to measure metrics in terms of how many emails were opened, clicked, bounce rate, and conversion also you can measure ROI, revenue per subscriber, and their lifetime value which ultimately helps you to reach your desired goals
3. Email Marketing Builds Brand Credibility
If you’re a small business, then the biggest obstacle you will face is building brand credibility. People tend to look for a product with a recognizable name. Here, email marketing helps your business to stay in contact and keep them updated about the latest updates keeping them connecting to you.
4. Email Marketing Is Cost-Effective
Email marketing offers the highest return on investment. According to stats, emails bring about 41$ for every 1$ spent. That’s a big difference! Factors such as double-opt-in using GIFs, or sending 5-6 emails per month can give the benefit of high control over your ROI.
5. Email Marketing Is Easily Available
Gone are the days when you needed to invest tons of money to begin, but in today’s era, you don’t have to worry about if you’re a small business. There are many service provider that offers free email plan, to begin with. Moreover, you can reach any country without limiting yourself to a single area or community.
6. Email Marketing A/B Testing
As discussed earlier email marketing is cost-effective, so you can create two different campaigns with different variations in order to check which campaign is giving you the best result. It helps you to increase your click-through rate and opens.
As an email marketing agency, we know what power email marketing holds than any other platforms be it Facebook or Twitter. Every brand must include email marketing in their marketing plans in order to get a high return on investment and build a personal touch with your clientele.