Digital marketing is constantly changing with every technological advancement and this is a baffling dilemma. Hence, marketers are required not only to have an analytical and creative thinking, but also to be well-versed with the latest marketing trends. Likewise, getting engagement with consumers is a complex process and this requires sought-after management skills.
Let’s look at some stats that will help you understand the future marketing trends that matter-
- According to 80% of customers, company experience is as important as its products and services.
- Brands will use 45 Data Sources by the year 2025 in order to create cohesive experiences.
- 54% of high-performing marketing professionals lead customer experience across the business.
- By the year 2025, 95% of all consumer interactions with a brand will be via artificial intelligence as this has become a standard consumer application.
Let’s look at some of the marketing facts that may change your perspective about the future of marketing –
One thing that brands fail while resonating with their target audience is because they fail to build deep and firm relationships and reach to a superficial level which cannot lead to actually engaging a customer. The future of marketing relies on conveying messages that touch the heart of customers.
In today’s world of social media, bloggers, vloggers and another form of influencers have the key to shape the opinions of your target audience. Today, people rely on recommendations before initiating a purchase. This is one of the latest marketing trends that is definitely going to be the future of marketing.
Being Human Is The Key
Today’s world is an artificial reality, and consumers want to see honest and genuine stories about the brands they love or would like to connect to in the future. Hence, as per the latest and the future marketing trends, sharing meaningful and honest stories is the key to engaging with consumers.
Live Video Streaming
Live videos have paved the way of social media platforms. Now you have the option of streaming live and interact with them on a one-on-one conversation rather than only posting videos and photos. Studies suggest that 80% of consumers prefer watching a live video from a brand as opposed to reading a blog.
Interactivity is one thing that your brand needs to focus on. Especially email marketing. You need to craft interactive email in order to get different results as it is a way of improving engagement with your consumers.
Use these elements in order to enhance interactivity in your email marketing –
- Include videos
- Live shopping carts
- GIFs instead of pictures
- Use real-time marketing
- Add menus for easy navigation
- Add surveys, polls, and reviews
The only way of conquering the marketing strategy is by staying up-to-date with the latest marketing trends that are affecting the way consumers interact with brands. Don’t get attached to a particular strategy if you hope to master your online presence and gain an edge over the competition.
Let us know if we missed out any marketing trend in the comments down below!