Despite being older than other social media platforms, LinkedIn has been overlooked by other networking websites. Other than different social media giants, LinkedIn is a necessary evil that requires different techniques in order to be an effective LinkedIn marketing resource.
After Linkedin made some significant updates in the functionality of the platform in order to generate leads, produce sales and even hire professionals, it has made it a definite strategy to amplify business growth.
Let’s look at some LinkedIn Marketing Statistics
- LinkedIn makes up more than 50% of all social traffic for B2B websites & blogs.
- 92% of B2B marketers include LinkedIn in their digital marketing mix.
- About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).
- 80% of B2B leads come from LinkedIn vs.13% on Twitter & 7% on Facebook.
These are some of the eye-opening statistics that ensure LinkedIn is one of the significant social media marketing strategies that every business needs to consider. Now, let get into the most ingenious ways that will help you expand your business –
Revamp Your LinkedIn Business Profile
The fact confirms that business with complete profiles receives 2X more visitors than incomplete profiles, so update your logo, business description, website URL, business size, location, business type, and industry.
Promote Your Business Profile
Once you revamp your business profile, inform clients, personal network and employees about it. This will start building your followers base. So ask your employees to follow and share the content of your business page. According to a report, content shared by employees receive 8X more engagement as brand shared content and embed it in your website for your visitors to locate you easlily.
Make A Consistent Posting Schedule
Posting at least once in a month can increase your followers 6X faster than businesses who don’t. Moreover, even if your brand has 150 followers, you’re more likely to get 5X more views than those who have fewer followers. So think what posting regularly can do to your business, so consider posting once a week for your visitors to consume and share your content.
Ask For Recommendations
The function provided by LinkedIn called Recommendations is a plus point that can help you to ask your clients to provide testimonials which will act as a great proof of your excellence and reflects below your company information.
Participate in LinkedIn Groups Strategically
One of the great LinkedIn marketing strategy that helps to build a good rapport with industry professionals by participating in LinkedIn groups. But remember to join quality groups that are having genuine discussions. Be proactive in participating in conversations and answer to the queries raised by other members to position yourself as an informative resource.
Leverage LinkedIn’s Endorsement Feature
Since the launch of this new feature, there has been reported over 200 million endorsements by members. So it is a must in the list to boost your credibility and visibility. This feature allows a powerful visual bulletin board that will show up in the news feed of your network which will result in getting more visibility.
Share your ideas about any LinkedIn marketing strategy that has helped your business to grow!